Jolyn Parker, V.P. Marketing and Strategy

Jolyn has a passion for helping others.  Using her nonprofit board experience, business management, and teaching skills, Jolyn provides leadership and guidance to create strategies that work by examining market share, reviewing business practices, understanding staff dynamics, and analyzing opportunities for growth.  With a focus on nonprofit charities, Jolyn currently serves on the boards of Community Health Improvement Partners of San Diego (CHIP), San Diego OASIS, and Barrio Logan College Institute (BLCI), assisting each organization with strategic planning and brand strategy.  

She recently served as Chief Marketing Officer of San Diego Hospice, creating and executing comprehensive rebrand strategy, serving as lead crisis coordinator and overseeing a team of business development professionals.  A former board member/committee volunteer of Ronald McDonald Children's Charities of Cleveland, Detroit, and Kansas City, as well as a long time board member of San Diego Hospice and the national board of Fashion Group International, Jolyn has a keen understanding of the challenges that nonprofits face in sustaining and growing their operations.  She has a retail background as an executive for several consumer companies, as a merchandiser/advisor for several museum stores, and as an administrator/instructor/community liaison working with students of marketing and merchandising at Kent State University in Ohio.  

As a community leader, is a member of the Sweethearts of the San Diego Symphony, and has been a member of the San Diego Women’s Foundation, Rady’s Children’s Hospital Circle of Care Committee, SDBJ “Women Who Mean Business” finalist in 2012, and Combined Health Agencies Volunteer of the Year in 2010.  She holds a Bachelor of Professional Studies in Nonprofit Management from Empire State College of the State University of New York, and an AAS in Fashion Retail from Fashion Institute of Technology of the State University of New York.  

Board of Advisors 

Don Parker, Advisory Board
Don, senior partner in the San Diego office of Nosal Partners LLC, has more than 25 years of experience in the executive search field, conducting search assignments for board members, CEOs, presidents, CFOs, and senior executive positions

in business development, marketing, and sales. He’s also the author of the 2005 bestseller, “A Marketing Plan for Life.”

Al Meyers, Advisory Board
Al is a senior vice president-business development for Price Waterhouse Coopers and a former senior vice president for Retail Forward, a strategic business planning firm.  He serves on the Board of Directors of the Retail Executives Association in Dallas and is on the faculty of the In-Store Marketing Institute.

​Brian Harrison, Advisory Board
Brian has more than 25 years of experience in corporate finance, banking, and accounting in the U.S. and Canada, with expertise in the manufacturing, technology, energy and aerospace fields. For the past 10 years, he’s been a vice president

for commercial banks in Southern California. Previously, he served as CFO for numerous public and private companies,

and spent five years raising capital and performing mergers and acquisitions as an investment banker. He received his Professional Account Designation (CGA) and has completed the Certified Management Accountant (CMA) and Canadian Business Valuation (CBV) programs.

​William (Bill) Parker, President and CEO

Few business executives have managed billion dollar businesses, opened multiple new store units, created new merchandise and company concepts, motivated thousands of employees, and turned companies around that required bold and innovative directional change.  Bill Parker, CEO of Tara Jayde Capital Partners, LLC is that guy.  A talented C-level leader driving bottom line results, he successfully transitioned from corporate leadership to private equity companies and private businesses to provide guidance for the turnaround of underperforming companies, and growth strategies for companies poised for expansion.  With "Organizational Fitness" as the driving factor, Bill formed TJCP, offering expertise in P&L management, debt restructuring, strategic planning, organizational and operational health, competitive positioning, product development and brand management strategies.

Named one of the "Power 30 Most Influential People in Discount Retailing" by Discount Store News, Bill has many years of experience in corporate consumer products, working in both the operating and merchandising aspects of retail for a number of Fortune 100 companies including Gateway, Banana Republic and Old Navy (Divisions of Gap), Kmart, and Target.

As an entrepreneur and business advisor, Bill has improved bottom line performance for a number of private equity portfolio consumer products and services companies including Pharmaca Integrative Pharmacy (alternative healthcare), Jeanomix (premium brand denim and apparel), and Kid Ventures (children's edutainment), through distinctive performance and execution strategies to facilitate organizational fitness plans that drive financial performance.

As a member of the Board of Directors and Chief Operating Officer of Kid Ventures, a boutique-style indoor "edutainment" concept for young children, Bill was instrumental in providing the strategic, operational and financial planning to embark on an expansion that included formation of a Private Placement Memorandum to solicit a  round of capital formation with the crowd funding platform CircleUp, launching a $5M capital raise.  He is also a business advisor for the SBA CDC Small Business Finance Organization and an affiliate advisor for OneAccord Partners, a boutique consulting firm based in Seattle, WA.

A leader in the business and charitable community, Bill is Chairman of the San Diego RiteCare Childhood Language Center, a speech and language pathology organization with no required fees for families and children and supporter of numerous local charities.   As a former non commissioned officer in the U.S Marine Corp, Bill understands the discipline and sense of urgency in executing plans that can lead to success.  

Bill holds a Bachelor of Professional Studies in Business Management & Economics from Empire State College of the State University of New York; A Certificate in Retail Management and Strategic Planning from Babson College, Wellesley, Massachusetts; and a Certificate from the Minority Director Development Program of the Kellogg School of Business, Northwestern University, Chicago, Illinois.


Contact us for your complimentary consultation
Phone: 858-232-7273

Tara Jayde Capital Partners is a team of C-level executives who can solve your problems and help your business to grow. Expert in managing small to mid-market businesses and organizations, in consumer goods, light manufacturing, construction, and social service nonprofits, the team is experienced in change strategies that can turn around ailing businesses, identify opportunities for growth through organic expansion or acquisition, and to create solutions that lead to profitable outcomes.  Whether you own a chain of drugstores or, jean stores, manufacture cosmetics, home décor, or pet supplies; whether you operate a service business that constructs solar panels or glass doors, serves food, or prints books, we can help.  If you operate a nonprofit social service organization, our team has the expertise to help you reach your goals and expand your reach.   

Leadership of TJCP

A Business Management Services Firm​